Problem / Brief
As Cactus Istanbul, we were asked to create a unique digital experience for Domino’s Pizza during the New Year season. The goal was to design an engaging solution that would strengthen the brand’s connection with a young, tech-savvy audience and boost interaction on social media.
Solution
We developed a New Year–themed, gamified Instagram filter for Domino’s. This interactive filter invited users to engage with the brand while showcasing Domino’s fun and playful identity. To amplify the campaign, we collaborated with Enis Arıkan, whose natural and entertaining interactions added authenticity and boosted social media engagement.
Result
The filter successfully combined creativity and technology, capturing user attention and creating a memorable brand experience. It not only enhanced Domino’s Pizza’s visibility during one of the busiest seasons but also strengthened positive brand associations and audience connection.
