Problem / Brief
For Crispy Fruit Slice, the goal was clear: introduce the brand to individuals over 45 who lead active, health-conscious lifestyles, and make the product a natural part of their daily routine. The product needed to stand out not only for its healthy ingredients but also for its practicality that supports an active life.
Solution
Cactus Istanbul created an energetic and inspiring motion campaign. We centered the campaign around the slogan “Get Up and Go Ahead!” showcasing people walking, walking their dogs, or starting the day actively. The creative highlighted the product’s 54-calorie per slice, whole grain, fruity, and high-fiber composition in a simple yet striking way. Positive visuals and upbeat music motivated the audience to move and try the product.
Result
The content was adapted not only for digital platforms but also for packaging and point-of-sale displays. We established a clear connection between the brand message and the product’s benefits. The campaign offered more than just a “tasty and healthy” product; it promoted a lifestyle that makes consumers proud and feel good. Crispy Fruit Slice became not only visible in the digital space but also an inspiring choice.
