Problem / Brief
For Godiva, Cactus Istanbul launched a special 3DOOH New Year campaign across three selected screens: Citys AVM, Icon Cube, and On City. The campaign aimed to immerse viewers in a luxurious chocolate journey, showcasing both the festive spirit and Godiva’s unmatched chocolate craftsmanship.
Solution
Using advanced 3D technology, Cactus Istanbul equipped the screens with brand-specific elements highlighting Godiva’s premium identity. The creative storytelling blended chocolate indulgence with New Year excitement, encouraging viewer interaction and making the experience memorable.
Result
The campaign strengthened Godiva’s premium positioning during the holiday season and created an emotional connection with the audience. The 3DOOH format boosted urban visibility while positioning Godiva as an innovative, experience-driven brand.
