Problem / Brief
Hanımeller aimed to showcase the rich and inviting flavor of their Raspberry Sauce Cookie in a compelling way. The goal was to make the luxurious experience of freshly baked cookies accessible in everyday life and position the product as distinct from more expensive, traditional bakery items.
Solution
Cactus Istanbul designed a dynamic digital campaign to engage the target audience. The strategy included eye-catching e-commerce visuals, influencer collaborations, and an innovative 3D outdoor creative displayed at Nişantaşı City’s. This integrated approach effectively positioned the Raspberry Sauce Cookie across both digital platforms and out-of-home channels.
Result
The campaign significantly boosted the visibility of the Raspberry Sauce Cookie and integrated the product into consumers’ daily joyful moments. As a result, Hanımeller strengthened its image as a provider of high-quality yet accessible bakery products and deepened the emotional connection between the brand and its consumers.
