Ülker Yupo Metre – Outdoor Campaign

We led all creative development and execution for Ülker Yupo Metre’s outdoor communications. Inspired by the product’s distinctive length, we developed a cohesive campaign across multiple outdoor formats in Istanbul and Ankara.

Problem / Brief

The goal was to highlight Yupo Metre’s playful character and distinctive length across the city’s everyday touchpoints. This called for a consistent outdoor presence built around a product-led idea, adapted to the dynamics of each medium.

Solution

Cactus Istanbul managed Yupo Metre’s outdoor communications from creative development through execution. We designed key visuals, OOH and DOOH content, bespoke outdoor installations, and 3D anamorphic films around a shared creative concept. From illuminated installations with raised elements connecting two giantboards to product animations that appeared to extend beyond the screen, each execution translated the product’s length into a format-specific experience. Street-level advertising panels and university campus placements extended this approach across everyday settings.

Result

The campaign brought Yupo Metre to busy locations across Istanbul and Ankara through a range of outdoor formats. A shared visual language connected physical installations and digital screens, creating a cohesive outdoor presence that carried the product’s playful character into daily life.