Volvo EX30 – 3DOOH Launch Campaign

We brought the all-electric Volvo EX30’s bold character to the city through the depth and motion of 3D outdoor advertising. Staying true to Volvo’s understated premium identity, we created a launch experience that appeared to extend beyond the screen.

Problem / Brief

Volvo wanted to introduce the all-electric EX30 through an eye-catching outdoor launch that reflected the brand’s clean, premium communication style. The aim was to highlight the vehicle’s design and strong character within the urban environment, supporting the campaign’s message with a compelling visual experience.

Solution

Cactus Istanbul developed a 3D outdoor narrative with the EX30 at its centre. Depth, perspective and motion highlighted the vehicle’s form and design details, creating the impression that it was emerging from the screen. Minimal settings, carefully controlled lighting and product-led compositions preserved Volvo’s visual identity. This approach made the impact of 3D an extension of the brand’s premium character.

Result

The campaign brought the Volvo EX30’s electric identity and design together in a 3D outdoor experience aligned with its launch message. Product-focused depth and motion translated the vehicle’s strong character to the urban screen, creating a cohesive visual narrative. The resulting work placed the EX30 in the spotlight while maintaining Volvo’s understated communication style.