Problem / Brief
Introducing a bold new spin on an iconic favorite, Çokoprens Dark needed to break through a highly saturated snack market. As the brand’s first new product in 45 years, this launch marked a historic moment for Çokoprens. The challenge: connect with a younger, digital-savvy audience through a striking and memorable creative approach.
Solution
We crafted a visually bold campaign, anchored by a strong key visual and a memorable slogan. The digital communication package included a clear influencer marketing strategy, eye-catching e-commerce visuals, and three dynamic 3D packshot angles. At the heart of it all was a 3D animation, bringing the product to life with flair and energy—instantly creating appetite appeal.
Result
The launch successfully positioned Çokoprens Dark as a bold new contender in its category. It captured attention, sparked curiosity, and reinforced the brand’s innovative spirit. The project showcased Cactus Istanbul’s ability to merge artistic vision with strategic marketing, delivering a campaign that was both visually unforgettable and commercially impactful.
