Problem/Brief
For Ülker’s “The Flavor Rules of Football” digital campaign, we set out to merge the excitement of football with nine different brands under the Ülker umbrella, creating a unified brand journey.
Solution
We developed nine digital creatives, each aligned with its respective brand identity, while integrating visuals of national football players. This strategic and creative approach brought together diverse brand characters under one strong football theme.
Result
The campaign not only boosted brand awareness, but also strengthened the emotional bond between football fans and Ülker brands. By combining passion for football with diverse flavors, it reinforced Ülker’s presence in both the sports and consumer markets, becoming a true showcase of creativity.
