Problem / Brief
For the launch of Yupo, an innovative new product entering the market, it was essential to establish a strong brand presence. In the highly competitive digital landscape, Yupo required a striking communication strategy that would resonate with the target audience. The goal was not just to promote the product, but to create a lasting, multi-channel connection with consumers.
Solution
Cactus Istanbul developed an integrated and innovative approach. We created a strong slogan that reflected Yupo’s essence and produced a visually striking desktop film. The TV commercial was adapted to social media dynamics, targeting audiences with shorter attention spans. An engaging AR filter added an interactive dimension to the campaign. Finally, we collaborated with influencers who represented Yupo’s values and could organically connect with the target audience.
Result
The campaign successfully positioned Yupo as a strong contender in the market and generated significant engagement among the target audience. The desktop film and social media adaptations increased brand interaction, while the AR filter deepened the user experience. Influencer marketing expanded reach, establishing Yupo as an active player in the digital space. This integrated campaign not only provided a strong launch for Yupo but also set a new benchmark for digital campaigns in the industry.
