Starbucks – Holiday 3DOOH Campaign

We showcased Starbucks’ seasonal favourites through a 3D outdoor campaign that brought the warmth and celebratory spirit of the holiday season to the streets.

Problem / Brief

The aim was to present Starbucks’ holiday drinks through an outdoor campaign that captured the season’s atmosphere and stood out in the urban environment. The challenge was to keep the products at the heart of the story while connecting the brand’s familiar coffee experience with the excitement of the holidays.

Solution

Cactus Istanbul designed a product-led visual world around the “Seasonal Favourites” message. Red curtains, gift details, and seasonal cup designs set the stage, placing the drinks in the spotlight. We translated this world into 3D outdoor executions, using depth to highlight the products’ volume and appetising details. A consistent festive atmosphere connected the different advertising formats, giving Starbucks’ seasonal communications a cohesive visual narrative.

Result

The campaign presented Starbucks’ seasonal favourites through an outdoor experience that brought the products and the holiday atmosphere together. A shared visual language connected campaign imagery with 3D executions, carrying the seasonal story into the city. With the drinks taking centre stage, the work brought Starbucks’ coffee world into a warm and inviting festive setting.