Problem / Brief
Philips wanted to showcase the innovative features of Lumea IPL in high-traffic urban environments where attention spans are short and visual clutter is intense. The core challenge: capture and sustain audience focus in such dynamic settings.
Solution
We designed a highly engaging 3DOOH experience, tailored for locations like Citys AVM, Icon Cube, On City, Ray Arkası, and Akmerkez. Using motion graphics, we transformed static billboards into immersive brand encounters. This approach encouraged viewers not just to watch but to actively engage, merging beauty tech innovation with memorable public-space interaction.
Result
The campaign successfully turned casual passersby into active participants, building a deeper emotional connection with Philips Lumea IPL. It solidifiedCactus Istanbul’s expertise in blending cutting-edge technology and creative storytelling to deliver high-impact urban brand experiences that resonate far beyond the screen.
