Problem / Brief
Volvo sought to introduce its all-electric EX40 SUV to urban audiences through an ambitious 3D outdoor campaign across Nişantaşı City’s, Boyner, and the IconDooh Cube. The main challenge was to deliver a consistent, visually impactful experience across diverse screen environments while embodying the brand’s commitment to innovation and sustainability.
Solution
Cactus Istanbul crafted synchronized 15-second 3D animations meticulously tailored to each screen’s technical specifications. These immersive visuals showcased the EX40’s electric power, sleek design, and forward-thinking spirit, ensuring a seamless and unified brand narrative regardless of location.
Result
The campaign firmly positioned the EX40 as a bold statement in sustainable urban mobility, making it more than just a car launch, it became an urban design icon. By pushing the boundaries of 3D technology, Volvo set a new benchmark in automotive advertising, merging innovation, aesthetic appeal, and environmental consciousness into a powerful public-space storytelling experience.
