Problem / Brief
As Cactus Istanbul, we designed a sincere and impactful digital campaign in collaboration with Ülker Çokokrem for the month of Ramadan. Our goal was to strongly reflect the spirit of the holiday with themes of togetherness and joy.
Solution
Centered around the theme “The sweetest Ramadans start with Çokokrem!” we developed three different desktop film creatives. We symbolized scene transitions with a knife movement to visually emphasize family bonds and cheerful iftar moments. Warm voiceovers and consistent product placement ensured the campaign was both emotionally engaging and effective for the brand. With the concept “May it last and last,” we strengthened the message of continuity and togetherness.
Result
Throughout Ramadan, the campaign increased the digital visibility of the Çokokrem brand and successfully built an emotional bond with the audience. By reflecting the warmth and sharing of iftar moments, it presented a striking and memorable digital story that carried the Çokokrem experience beyond the dining table.
