Problem / Brief
In collaboration with Dido Kare, Cactus Istanbul aimed to effectively promote Dido Kare’s new product, Dido Gold Latte, through a comprehensive digital marketing strategy. Within the scope of the project, we developed original and dynamic content for the brand’s digital advertising campaign.
Solution
At Cactus Istanbul, we highlighted the innovation and pleasure of Dido Gold Latte’s taste through impactful digital content designed to spark curiosity and drive product discovery. Our interactive and visually rich advertising strategy strengthened the brand’s digital presence and built an emotional connection with consumers.
Result
The campaign gained significant traction in the digital space and was further supported by television advertisements, achieving cross-media success. This outcome demonstrated Cactus Istanbul’s expertise in digital marketing and advertising strategies, while reinforcing our strength in boosting brand recognition.
