Problem / Brief
Domino’s wanted to differentiate and stand out with its new product, Dürümos. The goal was not only to present it as a tasty option but also to reposition the brand as an innovative player in the digital space. Target audience: young consumers who value speed, practicality, and creative solutions.
Solution
Cactus Istanbul creatively “hacked” the Facebook Collections ad format. Using unique content developed for Dürümos, we offered users a digital experience that went beyond a standard ad. This immersive format naturally showcased the product while keeping the audience engaged and curious.
Result
The campaign reached 3.1 million people, delivered over 7.5 million impressions, and generated 30,149 link clicks, achieving significant engagement. The campaign not only delivered the brand message effectively to its target audience but also earned the 6th season championship in the prestigious InstaChamp contest. With this campaign, Dürümos stood out as a digitally innovative product, reinforcing Domino’s as a forward-thinking brand.
