Problem / Brief
This project developed for Kanky aimed to redefine the boundaries of digital advertising. The goal was to create an eye-catching and interactive experience within the banner space, where users are usually exposed in a passive way. We wanted to produce a digital solution aligned with Kanky’s eco-friendly product philosophy.
Solution
We implemented Google Ads’ 3D Swirl interactive banner technology for the first time in Turkey. Thanks to this technology, users experienced an interactive, high-quality display where they could explore the product in 360°. By applying up-to-date 3D modeling techniques, we ensured the product was presented digitally without losing its realistic feel. To strengthen the bond between users and the ad, we enriched the experience with gamification elements.
Result
The campaign not only strengthened Kanky’s brand perception in digital media but also set a new benchmark for interactive advertising experiences. Significant increases were recorded in click-through and engagement rates. With this project, we reinforced our user-experience-oriented approach and proved once again that we can take bold and innovative steps in digital advertising.
