Problem / Brief
As the New Year approached, Kekstra wanted to keep its iconic characters Nazlı and Gürbüz in the spotlight while shifting focus to the strawberry and orange Kekstra flavors. The goal was to create a digital campaign that was both attention-grabbing and highlighted the product’s appetizing qualities.
Solution
Cactus Istanbul visualized the flavor journey from an ordinary cake to Kekstra with a creative narrative. Using emoji swipe animations, we crafted a dynamic and enjoyable digital storytelling style. We elevated the cake, filled it with cream, and surrounded it with fruit and sauces. By visually amplifying flavor metaphors and refreshing Kekstra’s music, we added a lively voice to the project.
Result
The resulting vibrant content highlighted not just the flavor, but also Kekstra’s modern and dynamic personality. Enriched with packaging shots and fruit details, the campaign breathed new life into the brand’s digital image and added a fresh taste to the universe of Nazlı and Gürbüz.
