Problem / Brief
O’Lala Bold had to stand out not only with its taste but also with its digital presence. The goal was to convey the brand’s rich texture in a way that could be felt not just on the palate but also in digital platforms. We wanted to create a digital asset that embraced the “Live Pleasure Boldly” motto and carried it forward in a creative way.
Solution
As Cactus Istanbul, we designed a motion creative centered on O’Lala Bold’s intense chocolate texture. By incorporating elements such as fluidity, texture, and rhythm, we amplified the product’s allure. The flowing, layered chocolate evoked both visual and emotional appetite, transforming the brand message into a tangible feeling and creating an emotional connection with the audience.
Result
The digital asset successfully reflected not only O’Lala Bold’s taste but also its brand personality. The campaign boosted organic reach with high view and share rates, while embedding the “Live Pleasure Boldly” message in the audience’s minds. O’Lala Bold became not just visible in digital spaces, but also widely talked about.
