Problem / Brief
Dankek approached us to launch its new Mekik cake, aiming to boost brand awareness and drive product trial among consumers. The main challenge was to deliver a quick, memorable connection that would stand out in crowded digital feeds.
Solution
We designed a suite of platform-specific, digital-first creatives including a main launch film and multiple cutdowns. Each piece communicated the product’s unique texture and delicious taste in a clear, fresh, and inviting tone, tailored to engage audiences seamlessly across various digital channels.
Result
The campaign was highly praised by Yıldız Holding and top executives, successfully delivering an impactful, consumer-friendly message. It positioned Dankek Mekik as a standout new entry in the market, helping to create strong initial traction and sparking excitement among consumers to try the product.
