Problem / Brief
Garanti Bank aimed to transform its YouTube advertising strategy to achieve higher engagement, recognizing that most users skip ads almost immediately. The challenge was to deliver the brand message in seconds while turning the skip behavior into a creative advantage.
Solution
We leveraged two celebrities already on set to create a series of humorous, interactive bumper videos tailored specifically for YouTube’s skip ad format. Each video addressed viewers directly in a playful, witty tone, cleverly making the "skip" button part of the narrative and boosting attention within the first few crucial seconds.
Result
The campaign turned the skip habit into an unexpected engagement opportunity. By delivering fast, entertaining, and highly shareable content, Garanti Bank proved that even ads can be enjoyable and memorable, capturing attention where most brands are ignored and showcasing the power of a bold creative digital campaign.
