Problem / Brief
Ülker aimed to reignite consumer excitement in the long-stagnant Gifting Chocolate category during an ultra-competitive holiday season. The challenge: break through the clutter and firmly reclaim top-of-mind awareness.
Solution
We launched a bold, mobile-first campaign anchored by the message “Bayram’s Number One.” Over ten creative assets were produced and strategically deployed across digital platforms, followed by swift amplification via nationwide TV spots. This 360-degree integrated approach ensured seamless brand visibility and consistency across all channels.
Result
The campaign smashed a 12-year sales record, driving Ülker to its highest market share in over a decade. A creative concept successfully transformed into measurable business growth, strengthening Ülker’s position as the undisputed leader in the gifting chocolate category.
