Problem/Brief
Inspired by our successful Kekstra campaign, we created a striking 3D outdoor advertisement for Çizi Çıtır at Nişantaşı City’s Mall. Our goal was to strengthen the brand presence with a visually powerful campaign, highlighting the product’s texture and appetite appeal. The creative concept came from the crunching sound of the snack itself.
Solution
Presenting both the packaging and the snack itself in an engaging, dynamic way was a challenge. By applying the latest 3D outdoor techniques, we overcame this and turned the snack into a captivating visual experience.
Result
We successfully highlighted the crunchy, appetizing nature of Çizi Çıtır in an innovative 3D format. Placed in the heart of Nişantaşı, the project attracted strong attention, increased brand awareness, and transformed a simple snack ad into an immersive urban experience.
