Problem/Brief
Cactus Istanbul and Kekstra launched Turkey’s first 3D out-of-home campaign on Nişantaşı City’s screens, breaking the boundaries of traditional advertising. The aim was to highlight the brand’s digital and innovative identity while delivering a memorable and extraordinary viewer experience.
Solution
We created a 3D creative that made Kekstra “jump off the screen,” delivering a visual “wow” moment for viewers. The ad offered a dynamic and visually powerful storytelling approach, highlighting Kekstra’s modern, lively, and fun personality. The creative seamlessly integrated the brand’s characters with its flavor elements to produce an interactive and engaging experience.
Result
The campaign gained substantial word-of-mouth traction, injecting fresh energy into Kekstra’s digital presence. It served as an innovative benchmark for Turkey’s outdoor advertising industry, representing a revolutionary approach to 3D OOH campaigns and reinforcing the brand’s innovative stance.
