Problem / Brief
The goal was to show that every stage of Lio Zeytin’s farm-to-shelf supply chain is directly managed and owned by Şok Market. The challenge was to transform this agricultural process into a meaningful, emotionally engaging retail brand story that would resonate with everyday consumers.
Solution
We brought the journey of the olive to life through bold, immersive 3D outdoor storytelling. From the giant İzmir Screen to fully wrapped mobile trucks with three-sided LED displays, we launched a media-first activation in high-impact, unexpected locations. The result was a dynamic campaign that captured attention and turned Lio Zeytin’s behind-the-scenes story into a visible and memorable experience.
Result
The campaign drove a reported 300% increase in sales, significantly boosting Lio Zeytin’s brand awareness. It also made waves in the industry, with media owners highlighting it as a benchmark for outdoor innovation. Most importantly, it successfully positioned Şok Market as not just a distributor, but a hands-on brand curator committed to quality from harvest to shelf.
