Problem / Brief
Toyota sought to introduce its new hybrid SUV, the C-HR, right in the heart of Istanbul’s vibrant urban energy, at Nişantaşı City’s and 4. Levent, using the iconic IconDooh 3D Cube and Sapphire screens. The goal: to elevate this C-SUV segment launch into a bold statement of sustainable mobility and futuristic design.
Solution
Cactus Istanbul designed three immersive 15-second 3D DOOH campaign visuals, making the Toyota C-HR literally leap off the screens. Each creative showcased the car’s striking design, advanced hybrid technology, and Toyota’s forward-thinking sustainability message, seamlessly blending bold aesthetics with impactful brand storytelling.
Result
The campaign successfully positioned the Toyota C-HR as a standout hybrid SUV and an icon of style within the Toyota SUV family. It resonated deeply with urban, style-conscious, and environmentally aware audiences, redefining how modern urban automotive launches can emotionally engage and inspire.
